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Arvind Kejriwal has Obama-fied Indian politics. I’ll break down his overall marketing strategy, and include key principles that he’s leveraged throughout his campaign.
This is Storytelling 101, with a lot of references to Jonathon Gottschall, Seth Godin and Gary Vaynerchuk. People mirror each other’s body language, emotions, and expressions consciously.
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While everyone else is promoting their tweets and accounts, some organizations have taken Twitter marketing to a whole new level. Specifically, the BCCI.