Talia incorporated emotional drive and real-world conversions in one successful experiment. They created a landing page that very creatively (via a cute puppy and a basket of goodies) indicated the overall message of the brand and its positioning. Creativity in communication is an excellent positive sign to consumers – the business is confident enough to be artful.
There was a significant increase in conversions – 65%. It triggered the neural pathways dedicated to emotional engagement while interacting with a service model.